Our Story

Since 1998, SCHOENBACH has been synonymous with the art of custom design

Based between her native Hamburg and New York, founder Bettina Schoenbach started her career in fashion at a Parisian Couture house in 1976 and - prior to the launch of her own line - also worked at esteemed brands such as Armani, Ungaro or Valentino. Today, SCHOENBACH is the go-to choice for women globally who value the power of understated elegance and elevated minimalism.

Our customers are at the heart of everything we do. Whether in-person at our atelier or virtually, our consultations put you center-stage, guiding you through every step of the design process, from the selection of the most luxurious fabrics down to the finest finishing touches only a true sartorial expert would recognise, because - not just proverbially - the devil is in the details.

The art of custom design

Transcending the musty concept of seasons, our wardrobe serves you as a lexicon of how to dress well, of how to become the most sophisticated version of yourself. Made-to-measure, for us, means made to last, so, while the pieces in our online shop are readily available for purchase, we offer bespoke refinements and alterations to everything you see.

Custom consultations are also available for our interiors offering, another cornerstone of our brand; whether luxurious lamps, plush armchairs or cozy blankets, simply reach out to us to start a conversation. We look forward to hearing from you.